Asdru Sierra - Musician, Composer, Ambassador - Ozomatli

The grandson of a renowned bolero and mambo vocalist from Tabasco, Mexico, Asdru grew up in LA with music in his veins. His pursuit of Jazz and world music has lead to amazing pieces that get to the heart, address social justice issues, and get folks up on the dance floor. It’s also led to Grammys, being a cultural ambassador for the US State Department and performing for the Obamas. We talk about his creative journey and the stories he conveys through music. 

Some of Asdru's musical touchstones we talk about include Miles Davis' Kind of Blue and Green Haze, Herb Alpert and the Tijuana Brass, Charlie Haden, and Santana. 

In entertainment we talk about Drew Barrymore's Never Been Kissed, Yo Gabba Gabba, the Fantasy Island reboot, and NPR. 

Asdru's projects include Ozomatli (obviously), Abstrakto with Balthazar Getty, Trio Retro, and his own stuff including those T-shirts we mention. 

We talk about the story class we met in (again) by Lynn Ferguson and her own Hearthside Salon's episode. My story there. 

You can find Asdru on Twitter and Instagram. 

As always, you can find out more about PageCraft's screenwriting workshops and coaching here.